Nielsen knows what you spend your time doing and it involves a lot of tweeting and Facebooking. New data from the media research firm reveals that the average social-networking user spent five and a half hours on sites like Facebook and Twitter in December 2009. That marks an 82 percent increase in monthly usage from December 2008.
Other Nielsen data tidbits include:
- Facebook is the most popular social networking site, nabbing 67 percent of social networking users worldwide.
- Australians spend the most time on social networking sites, averaging seven hours per month.
- Twitter is the fastest growing social networking site, boasting a 579 percent jump in unique users.
FarmVille, the massively popular Facebook game, surpassed 80 million monthly active users this week (source: AppData). Facebook has around 400 million users in total.
FarmVille has been a breakout hit, with its active user count growing by around 10 million users per month. Note that this isn’t simply signups: This is a count of people using the app at least once in the 30 day span.
FarmVille’s daily active user count is currently 29.7 million — that’s almost 30 million people using FarmVille every day.
FarmVille’s parent company, Zynga, was valued at 1 billion dollars late last year.
