Ad campaigns always bring out the creativity and when creating a interactive campaign is fun to see how this approach is made and how crazy and creative they get along with a successful result, here you see a couple samples of brilliant interactive ads campaigns to inspire you.
The Donations Poster
Passers-by could make 50-cent donation by throwing coins into a slot in the poster. Piece by piece, the coins fill the acrylic cylinder of the injection’s syringe show how many coins have already been donated and how many injections can be paid for with the amount – helping the Misereor relief organization to vaccinate children around the world against infections.
Save lives with 50 Cents!
Your donation sponsors avaccination in Latin America, Asia or Afrika.
Thank you for your helpAdvertising Agency: Kolle Rebbe, Hamburg, Germany
Creative Director: Lorenz Ritter
Art Director / Copywriter / Illustrator: Felix Schulz
Graphic Design: Patrick Weber
Photographer: Max Bojovic
Other additional credits:
Producer: Martin Lühe
Project management: Jessica Gustaffson, Franziska Ziegler
Aired: June 2009Poster
Detail
Lay’s Potatoes Installation
Our potatoes are frown closer than you may think
Advertising Agency: Juniper Park, Toronto, Canada
Chief Creative Officers: Alan Madill, Terry Drummond, Barry Quinn
Associate Creative Director / Art Director: Hylton Mann
Associate Creative Director / Writer: Andy Linardatos
Producer: Debbie Ingham
Fisch Franke: Fish
The living poster, filled with water and real fish swimming over the plate printed on the background.
Fresh as can be
Advertising Agency: Publicis, Frankfurt, Germany
Chief Creative Officer: Stephan Ganser
Creative Director (Art): Nico Juenger
Creative Director (Copy): Peter Kaim
Account Director: Sven Lohwasser
Art Buyer: Katja Bonnert
Photographer: Johannes Krzeslack
Architect: Thomas Breen
Released: February 2009
DHL Express
For all your heavyweight shipments
Advertising Agency: Ogilvy & Mather, Makati City, Philippines
Executive Creative Director: Gavin Simpson
Art Director: Mike Sicam
Copywriters: Gavin Simpson, Jude Lizares
Print Producer: Nathaniel Figueroa / Redworks Manila
Coca-Cola: New Grip Bottle
Challenge: Let people know about the new Coca-Cola Grip Bottle has a better grip for holding.
Solution: Posters printed on velcro were placed in bus shelters in Paris to make people interact with the grip.
Results: People literally hooked to the campaign. On the whole, a 3.8% volume growth in France compared to 2007.Advertising Agency: Marcel, Paris, France
Creative Directors: Anne de Maupeou, Frederic Temin
Copywriters: Sergio Alonso, Souen Le Van
Art Directors: Souen Le Van, Sergio Alonso
Published: April 2009
De Lijn: Poster Takeover
National public transport company De Lijn wanted to announce its increased night schedule. We used existing event posters to promote the night bus and placed passe-partouts over it that read:
whatever you’re planning tonight, plan your transport too. Take the night bus
Advertising Agency: Duval Guillaume, Belgium
Creative Directors: Katrien Bottez & Peter Ampe
Copywriter: Geerard Van de Walle
Art Director: Sven Van Hooydonck
Online Art Director: Derek Brouwers
Account handling: Matthias Dubois & Tom Sneppe
Art Buyer: Ingrid Deuss
Print Producer: May-Britt Verhoeven
Photographer: Ever Thiry
Retouching: Fred Dupont
Dublin City Council: Gum
Outdoor campaign highlighting the effect of discarded gum.
Gum. It’s better stuck in the bin.
Problem
Too much gum discarded on the streets of Dublin.
Solution
We took a key shopping location and stuck hundreds of shoes to the street with gum.
Message-”GUM. IT’S BETTER STUCK IN THE BIN”.Result
Hundreds of onlookers taking photos and video. Coverage by local media, social network sites and consumer blogs. Low Budget. Big noise.
Advertising Agency: Publicis QMP, Dublin, Ireland
Creative Director / Art Director / Copywriter: Ger Roe
Photographer: Paul Heaslip
Brilliant Interactive Ad Campaigns | [Re]Encoded.com
Battery charged by finger!
Mind you, this is not a “Green” concept and neither does it claim to be “Eco Friendly”. It’s just a helpful solution for a tricky situation. The situation being: you running out of juice on your mobile phone. So what do you do? Remove the battery from the back of the phone; give it a few good turns around your index finger and its gathered enough power to last you a conversation or a safe trip to your charger and electric point.
Designers: Song Teaho & Hyejin Lee
related: future technology devices concept
How to Install and Enable DreamScene in Windows 7 « Computer Help Care | Tips and Tricks | Tutorials | Windows help
Windows DreamScene, a feature which allows a video clip, movie show, slideshow or animated image and picture to be set as the desktop background in WindowsVista has been removed in Windows 7, in favor of Desktop Slideshowwallpaper auto rotator. Although Windows 7 no longer supports DreamScane, the DreamScene function can still be manually added and installed into Windows 7 with a little hack in order to turn on and enable the DreamScene support in Windows7.
In order to enable DreamScene in Windows 7, the similar hack which allows DreamScene to be installed on non-Ultimate edition of Windows Vista such as Windows Vista Home Basic, Home Premium, Business and Enterprise edition is used. The DreamScene installation hack has been compiled into an executable, which automatically copy the necessary DreamScene files and merge requireregistry keys and entries.
Tip: To run DreamScene in Windows 7, Windows Aero has to be turned on.
Download Windows7-DreamScene.exe
Alternative: Windows7-DreamScene-Enable.exe (Without Admin Rights Check)
How to Install DreamScene in Windows 7
Run the Windows7-DreamScene.exe as Administrator to install and enable Windows DreamScene on Windows 7. The installer will copy DreamScene.dll to %WinDir%\System32 folder, DreamScene.dll.mui to %WinDir%\System32\en-US folder and add the required registry keys and values. Then it will automatically restart the Explorer to make the installation of DreamScene works immediately.
A Windows DreamScene folder has also been created in %WinDir%\Web\folder. You can place any video file that you want to set as DreamScene background wallpaper here as in Windows Vista, or anywhere you like. However, the folder is less useful as Windows 7 does not support direct viewing of video or animated media in Personalization Control Panel.
Windows 7 DreamScene Usage Guide
To apply a video clip (in .WMV or .MPG format) as the DreamScene animated wallpaper desktop background, right click on the video media file, and selectSet as Desktop Background in the context menu. Due to DreamScene been stripped from Windows 7 issue, video files may not be visible inside Personalization and Desktop Background configuration page. However, all features of DreamScene, such as Play DreamScene, Pause DreamScene and sound/audio are supported.
OWNER OF POST : http://www.mydigitallife.info/2009/01/14/how-to-install-and-enable-dreamscene-in-windows-7/
